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"Ojoudere" (JP) is a term for an ojou-sama character who starts out spoiled and naive but eventually becomes cute, selfless, and deredere for their love interest. They are the young daughters of high-class wealthy families which makes them act both ladylike and high class, but also spoiled and naive. Since they grew up rich they are used to having maids do everything for them, so they will expect their love interest to also be their caretaker. They will order their love interest around since they are usually incapable of doing things by themself since they've never had to before. However, eventually they will start to act less spoiled and show a more cute and selfless lovey-dovey side to show their love interest they genuinely love them and appreciate them for always taking care of them. They will even try to learn how to do things on their own so they can take care of their love interest every once in a while.
Etymology
Meaning of the Term
Ojoudere (お嬢デレ) comes from the words "ojou-sama" (お嬢様), meaning "young lady of high-status", and "deredere" (デレデレ), and "deredere" (デレデレ), a mimetic word for "being lovestruck (overly affectionate, lovey-dovey, not hiding one's romantic feelings)".
The term "oujo-sama" is combination of "o", a prefix that is a sign of respect, "jou" (嬢), meaning "daughter" or "young lady", and "sama" (様), an honorific used to address high-class members of society. It is used to address the young daughter of a high-status and well-respected wealthy family.
Origin
Ojoudere! by Toki Yukiji
The term originates from the 2012 erotic manga series Ojoudere! (JP) by Toki Yukiji, originally published in the December 2012 edition of COMIC Penguin Club (JP). The manga followed the romance of Mayura, the daughter of the president of an important company, who fell in love with her caretaker named Kento. As an ojou-sama she was raised by caretakers her entire life and is therefore naive about the outside world and quite a bit spoiled. She convinces her parents to allow her to go live with Kento so she can learn about society and how people from a lower class live. When Kento first shows up she yells at him for being late and demands he bring her tea because she's thirsty. She keeps up the spoiled act until she accidentally sees that Kento received an email from another girl, at which point she starts crying. Then in a fit of jealousy she started crying about how she saw Kento at the office with another girl and how she wanted to live with him because she's always been in with him. She tells him that she can't stop thinking about him, so she had the idea to start living with him to get him to fall in love with her too. Kento then says that he wasn't sure how he felt about her selfish side at first, but that he started finding more and more parts of her that are cute and that he loves her too. He then wipes the tears off her face and gives her a kiss, they then start to become intimate with each other. Later on when Mayuri reminds Kento about the girl in his email, she finds out it was just his sister so she gets embarrassed. She then proudly says that since he always cares for her sometimes she'll cook for him too, though he passes since she doesn't actually know how to cook.[1][2]
Characteristics
Status
- Main article: Ojou-sama
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Oujodere are characters who are ojou-sama, or young ladies who come from very wealthy high-class families. They are the daughter of a person of high family, status, or position and as such will typically learn the etiquette of high-society from a very early age. They have a lot of expectations from their parents to behave like a perfect young lady.
They usually grow up having maids who take care of all of their basic needs, such as cleaning up after them, helping them get dressed, cooking meals for them, etc. Because of how they are pampered they are often very naive about the real world. Because they've never had to do anything for themselves they often won't know how.
Personality
Ojoudere characters starts out a little spoiled and naive (ojou) but eventually become cute and affectionate (deredere) for their love interest.
Ojou Period
Claire François having her hair done by Rae Taylor from I'm in Love with the Villainess
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As an ojou-sama, they are raised to behave in a very ladylike manner as fitting of the daughter of a high status member of society. However, because they were also raised in a sheltered life, they are very naive about society. Growing up they are characters who have always had maids to take care of them and their every need; from preparing their meals, to dressing them, to even bathing them in some cases. This pampered lifestyle generally leads to them being unable to do these things by themself which causes them to become quite spoiled.
They may also threaten to call their father if they love interest does something to upset them.
After falling in love with their love interest, they will likewise want their love interest to also take care of them just like their maids did. They will request their love interest to make tea for them when they're thirsty, make them a meal for them when they're hungry, or even help them get changed. However, these requests do not come out of arrogance, more so it comes from a feelings of helplessness as they simply cannot do these things on their own because of their sheltered life and because it's what they're used to. They also have a desire to be taken care of by the person they're in love with.
Almost Dere Period
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As they start to fall in love more and more, they will start to show more cute moments in-between their selfish behavior which can start to attract their love interest.
They will also start to make more of an effort to learn how to do things by themselves so they won't have to always be so dependent on their love interest to survive.
Dere Period
Claire François spoiling Rae Taylor from I'm in Love with the Villainess
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Eventually they will make a confession to their love interest that they have been in love with them this entire time. They will drop the spoiled behavior and instead start to show a more cute and overly affectionate side. They will start being all lovey-dovey and showing physical acts of intimacy towards their love interest.
They will make sure to tell their love interest how much they appreciate them for always being their caretaker and let me know to continue taking care of them for the rest of their life together. As a way to show they now appreciate their love interest for always taking care of them, they will start to want to take care of their love interest sometimes too. For example, they may want to cook a meal for their love interest to show they can be taken care of too, not that they actually know how to cook in the first place since they've never had to do it before.
Differences From Other Archetypes
This type is most similar to himedere since both types involve female characters of high social status who are very ladylike and spoiled, but eventually turn deredere. The biggest difference is that ojoudere characters are simply wealthy while himedere characters are actual nobility, so they are much higher up in the social standing and also tend to be a lot stricter when it comes to their dignified ladylike behavior. A himedere character is also more resistant to doing embarrassing things with their love interest under the notion that they're "undignified" for a noble lady to do, while an ojoudere character won't mind. Both types want their love interest to take care of them, but in the case of ojoudere characters its because they're not able to take care of themselves whereas himedere characters just think they're self-important and think they're entitled to their love interest's attention. An ojoudere character also isn't embarrassed by their feelings and are more likely to confess, whereas a himedere character is extremely prideful and will make their love interest ask them out. An ojoudere character doesn't demand constant attention and affection from their love interest like a himedere character, they're just ignorant to the ways of lower class society so they need someone to take care of them. A himedere character will also generally be more harsh when it comes to bossing their love interest around and getting upset when they don't get their way, whereas ojoudere characters aren't as hotheaded. A himedere character also doesn't make their love interest serve them like a maid, they just want their love interest to constantly be giving them affection and admiration.
To put it simply, himedere is more on the side of "give me attention, praise me, tell me you love me, go on dates with me right now even if you're busy, give me a kiss when I want a kiss" while ojoudere is more on the side of "go make me tea, cook dinner for me, help me get dressed, help me fix my hair, help me bathe". A himedere character is a selfish lover who learns to be deredere, while an ojoudere character is a selfish rich girl who learns to be deredere.
It is also very similar to the Western dere type oujodere, which likely was created as a result of a misunderstanding of ojoudere. Because both words of the words "oujo" (princess) and "ojou" (young lady) are very similar in spelling, this type was likely misinterpreted with the "princess" meaning as opposed to the correct "ojou-sama" meaning. While both types act very ladylike, the biggest difference is that ojoudere characters are a bit spoiled while oujodere characters are selfless.
Similar Archetypes
- Himedere: A term for a female character of nobility who starts out wanting their love interest to constantly give them lots of attention and affection, but adopts a deredere attitude and starts fawning over their love interest and doing loving things to make them also feel taken care of.
- Ojou-sama: A term for a young female character who is the daughter of a wealthy and high-class family.
- Western:Bocchandere: A term for a young male character who is the son of a wealthy and high-class family who at first is very spoiled and entitled, before eventually becoming cute, loving, and deredere for their love interest. This is an unofficial Western counterpart for male characters.
- Western:Oujodere: A term for a female character who has a strict dignified exterior and behaves with perfect ladylike manners like a true princess in public but turns cute, affectionate, and deredere when alone with their love interest.
List of Characters
Gallery
 Claire François from I'm in Love with the Villainess  Claire François from I'm in Love with the Villainess  Aki Adagaki from Masamune-kun's Revenge  Aki Adagaki with Masamune Makabe from Masamune-kun's Revenge  Aki Adagaki from Masamune-kun's Revenge  Mayura with Kento from Ojoudere! |
References
- ↑ 1.0 1.1 Ojoudere! - Toki Yukiji. Adult Comic Database (2017/06/18). “"Ojoudere!" is an eromanga written by manga artist Toki Yukiji.”
- ↑ COMIC Penguin Club Bandit Edition December 2012. CMOA (2013/10/11).
| v • eDere Types | |||
|---|---|---|---|
| Overview | |||
| Japanese | Standard |
Bakadere ♡ Biridere ♡ Bokodere ♡ Butsudere ♡ Chindere ♡ Dandere ♡ Darudere ♡ Deredere ♡ Dorodere ♡ Erodere ♡ Gandere ♡ Gesudere ♡ Goudere ♡ Gundere ♡ Gurodere ♡ Hajidere ♡ Himedere ♡ Hinedere ♡ Kamidere ♡ Kichidere ♡ Kiredere ♡ Kiridere ♡ Kuudere ♡ Kuzudere ♡ M Dere ♡ Megadere ♡ Nyandere ♡ Ojoudere ♡ Onidere ♡ Osadere ♡ Rindere ♡ Roshidere ♡ S Dere ♡ Sashidere ♡ Shindere ♡ Shundere ♡ Sunao Cool ♡ Sunao Heat ♡ Sunao Surreal ♡ Tsundere ♡ Tsuyodere ♡ Undere ♡ Usodere ♡ Utsudere ♡ Uzadere ♡ Wandere ♡ Yandere (Yanderu) ♡ Yandere (Yankii) ♡ Yoidere ♡ Zondere | |
| Variations |
Deretsun ♡ Tsun-Aho ♡ Tsun-Ama ♡ Tsunbaka ♡ Tsundero ♡ Tsundora ♡ Tsungire ♡ Tsunneko ♡ Tsun-Pure ♡ Tsunpuri ♡ Tsunshun ♡ Tsuntere | ||
| Western | Standard |
Bocchandere ♡ Byoukidere ♡ Kanedere ♡ Kekkondere ♡ Nemuidere ♡ Oujidere ♡ Oujodere ♡ Smugdere ♡ Teasedere ♡ Thugdere | |
| Variations |
Ahodere (Western) ♡ Kamidere (Western) ♡ Kidere ♡ Mayadere (Western) ♡ Megadere (Western) | ||
| Other | |||